THE IMPACT OF MODERN TECHNOLOGY ON COMMUNICATION
Swaraj College of Commerce and Computer Studies, Dhankawadi
Name:- Dhake Khushbu Sanjay
Class:- SYB.com (sem-4) (English)
Subject:- Business Communication Assignment no :- 03
Prof:- Swapnali Mam
• What is Modern Technology ?
- Modern Technology allows machines to become more and more complex and manual - control tasks can mostly be automated
• What is Communication ?
- Communication is a process that involves sending and receiving message through the verbal and non-verbal methods. Communication is two way means of communicating information in the form of thoughts opinions and ideas between two or more individuals with the purpose of building an understanding
• The impact of Modern Technology on Communication
1) Business of every industry rely on communication for all the aspects of their operations.
2) Organisation today leverage several channels to meet their day to day communication needs.
3) The impact of technology on communication is remarkable as new tools and solutions are emerging every day.
4) Technologies like Artificial Intelligence and Machine Learning have taken business communication to a whole new level.
5) Chatbots currently field more than 25000 conversation per month.
6) 75% of enterprises across the world new use automation tools to make communication quicker and more effective.
7) Many business involve communication like Chatbots , email marketing , and social media engagement to target their customers.
8) Video Conferencing Tools and Emailing platform have made virtual communication a new normal in the COVID regin.
9) THE WAYS TECHNOLOGY HAS EVOLVED BUSINESS COMMUNICATION ARE :-
A. Enabling immediate and 24/7 communication.
B. Automating communication.
C. Overcoming geographical barriers.
D. Enabling more effective and real-time collaboration.
E. Increasing transparency.
F. Decentralizing decision making.
10) Modern tools and technologies having a tremendous impact on business communication process.
11) Email:-
Generates a host of communication channels at low costs. Today employees use email to communicate important information with one another. Alos executives use of email to share reports with higher leadership.
12) Social Media:-
Facebook Twitter LinkedIn and Instagram etc have emerged as powerful business communication tools. Organizations can increase their exposure to existing and potential customers with social media accounts.
13) Video Conferencing Tools:-
There are many tools available in the market that have taken virtual meeting to the next level. Tools like Google Meet Microsoft Teams Zoom and WhatsApp etc have made our lives easier by enabling us to have video conferences anytime anywhere.
• Pros and Cons
• Pros
1. Quick access to information
2. Facilitated learning
3. Breaking the distance barrier
4. Simplifying tasks
5. Creating new jobs
• Cons
1. Addiction
2. Data security
3. Affects health
4. Limited creativity
5. Privacy
